UX/UI Websites Optimization Specialist Oeiras

UX/UI Websites Optimization Specialist
Oeiras
Oeiras, Distrito de Lisboa, Portugal

Position Snapshot

Location: Lisbon, Portugal

Company: Nestlé Business Services

Full-time

The main purpose of the UX/UI Websites Optimization Specialist is to support the Business/Market in user experience and content optimization process on Nestlé websites and/or Mobile Applications (corporate, brand, e
Commerce or internal platforms), ensuring consistency and maintaining
- quality information standards across the websites. Integrate analytical services/tools, create based on visitor’s behavior insights and recommendations, monitor and track customers activities on the websites, support Business/Market in integration process of these recommendations. Setup A/B tests of pages and present to Business/Market recommendations with clear explanation of the value of these changes. Roles requires knowledge of Google platform (Google Analytics, Google Tag Manager, and Google Optimize), Session
Cam, Glass
Box, Usabilla, TINT, understanding the functionality of Drupal and Magento CMS, experience in UX and UI fundamental research and design, good analytical and communication skills. Provide support to the partners as the UX/UI optimization expert during relevant meetings and the development of internal functional trainings.

• Integrate Analytical services/tools and use them to analyze customer behavior to build insights and recommendations;
• Analyze customers interaction with the website and provide solutions based on Nestlé and industry UX/UI best practices;
• Generate A/B testing hypothesis, manage experiments and provide suggestions on the next steps;
• Set up feedback collection on websites, analyze users' perceptions and provide actionable insights;
• Test and implement new service offerings;
• Act as an expert for the brand during testing of new functionalities;
• Present solutions to the Brand managers and provide next steps regarding required changes/implementations;
• Supporting IBS Web content team during integration recommendation into the websites;
• Mentor and support other team members (web content editors, tech team, brand managers, tech agencies, UX/UI website optimization specialists);
• Developing documentation;
• Internal quality check;
• Participate in functional trainings development.

• University Degree ideally in Human-Machine Interaction, Psychology, Digital Technologies, or other relevant fields;
• Specific courses in UX/UI design, UX Research, Website Analytics;
• 2+ years successful experience with website optimization and analysis field;
• Understanding of website ecosystem (front-end optimization and Web Analytics);
• Specific
  - on experience with Analytical Services and Optimization Tools;
• Web analytics (ideally Google Analytics);
• User Behavior (ideally Session
  Cam, Glassbox);
• A/B testing (ideally Google Optimize);
• Feedback & survey (ideally Usabilla, Get
  Feedback);
• User Generated Content (ideally TINT);
• Web-design;
• Proven UX or UI experience (previous projects and experience);
• Knowledge of key principles of users research and stakeholder interview;
• Experience in data analysis. Ability to work with large volumes of data; extrapolate conclusions from variety of data sources, both quantitative and qualitative;
• Data visualization and presentation skills;
• Strong data analysis and
  - solving skills;
• Business communication and stakeholder management;
• Ability to quickly adjust when taking part in the iterative process of UX optimization at different stages (research, analysis, testing, strategical planning);
• Strong intermediate or advanced level of English.