Traffic Acquisition Manager Lisboa

Traffic Acquisition Manager
Lisboa
Lisboa, Portugal

About Us: We are a dynamic and innovative Rent a Car company dedicated to driving growth and becoming a car rental leader for leisure travel. Klass Wagen has been active for more than a decade in the car rental industry, our fleet of over 7000 cars being present in Romania, Hungary and Portugal.

Job Description:

We are seeking a highly motivated and experienced Traffic Acquisition Manager to join our team. The ideal candidate will be responsible for developing and executing strategies to drive traffic to klasswagen.com. This role requires a deep understanding of digital marketing, data analysis, and a proven track record of successful traffic acquisition campaigns.

Key Responsibilities:

• Develop and implement comprehensive traffic acquisition strategies to increase website traffic and user engagement;
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels;
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth;
• Monitor and analyze website traffic and user behavior using tools like Google Analytics, and provide regular reports on performance;
• Stay up to date with industry trends and best practices in digital marketing and traffic acquisition;
• Identify and test new traffic acquisition channels and strategies to drive continuous improvement;
• Manage budgets and allocate resources effectively to maximize ROI.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field;
• Proven experience in traffic acquisition, digital marketing, or a similar role;
• A strategic thinker able to identify opportunities for growth and value creation;
• Strong analytical skills and proficiency in data analysis tools;
• Experience with paid advertising platforms and tools such as Google Ads, Facebook Ads, and Google Analytics;
• Excellent communication and collaboration skills;
• Ability to work independently and as part of a team;
• Strong organizational skills and attention to detail;
• You have curiosity to continuously improve, and a desire to coach team members.

Benefits:

• Instant impact, from any level of the organization, exposure to C-suite management;
• Competitive salary and
  - based bonuses;
• Flexible working hours and hybrid remote work options;
• Opportunities for professional development and career growth;
• A supportive and collaborative work environment;
• Additional Benefits: A range of additional benefits, customizable based on candidates' needs.