SWE Core Lab Solutions Team Lead (m/f/d) Amadora

Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone to grow personally and professionally. Sound interesting?

Then come and join our marketing team as Core Lab Solutions (CLS) Team Lead - Atellica, Automation & IT, being marketing responsible for the Atellica, Automation & IT business over the countries of zone Southwest Europe (SWE) - Italy, France, Spain, Belux, Greece and Portugal.

Your responsibilities:

• Effectively lead and develop the SWE CLS product manager's team.
• Supports Marketing Head in establishing and executing Marketing strategy and plan: In alignment with Global and SWE Leadership team, executes the SWE Marketing plan that determines the focus areas by Product line (includes, GTM considerations, pricing, promotional plan & communication incl. events, product launches, commercial KPIs).
• Create alignment between Country Business Leads needs and Marketing strategy.
• Relate Business line to market (including competition) to position, price & promote.
• Look for customer experience as a pathway to success, overall sales cycle.
• Creates full market transparency for Business line of responsibility: market mapping, maximizing market coverage in CRM and supports efforts to determine market sizes, market shares and funnel management.

Your qualifications and experience:

• Leadership experience
• Clinical and technical knowledge of Business line
• Market knowledge
• IT tools (excel, ppt, Power BI) expertise from a user point of view.

Your attributes and skills:

• Leadership profile
• English proficiency & native languages acceptable for the segment
• Communication & commercial focus
• Travelling possibilities
• Teammate profile

Your tasks:

• Lead with purpose, create networks, empower the team and work with transparency.
• Be a brand ambassador.
• Campaign definition & implementation.
• Drive Commercial team to profitable growth; discussions for
  - Sales as well as
  - Sales, e. g. , loss avoidance/retention (escalation of customer concerns).
• Deploy or prepare specific marketing material.
• Updates and educates Sales on product line news relevant for SWE; includes presentations in regular Townhall meetings and product line dedicated training to Sales and/or product specialist teams.
• 2nd level presentations and/or public events for customers.
• 2nd level on tender answering (including design check) from a Marketing point of view and 2nd level marketing support for countries.
• Serves as 1st and only point of contact for Global Marketing guidance specific to Product line and requests from Global MK regarding business cases in product line development.
• Support plan demand on instruments.
• Responsible for Installed Base (IB) development.
• Market evaluation & competitive intelligence.
• Defining & supporting new launches and CROs at Zone/country level.
• Budget preparation on the product line level including profit & IB.
• Contributes to newsletters where needed.