Senior Marketing Specialist – Business Enablement Coimbra

Senior Marketing Specialist – Business Enablement
Coimbra
Coimbra, Coimbra District, Portugal

Working at Critical is more than just a career choice, is more than a business: we're a community with a strong sense of purpose, values, and togetherness. Our engineering excellence ensures that we are a trusted partner to some of the world's leading companies in markets such as Finance, Aerospace, Railway, Medical Systems, Energy, Manufacturing, and many more.

We are always on the lookout for bright and ambitious individuals to join us.

We are looking for a Senior Marketing Professional to join Critical Software as a Business Enablement Specialist.

As a Senior Business Enablement Specialist, you will play a key role in driving and implementing strategic initiatives to empower our sales and marketing teams and help us grow our business in one of our main Divisions. Working closely with the Global Marketing and Division Directors, you will take ownership of planning and execution of marketing campaigns and sales related initiatives, gathering market insights, and developing relationships that strengthen our brand presence and market penetration in the mentioned markets.

This role is ideal for someone looking to build on their existing experience on the expansion of a B2B tech services company in an international setting.

We highly value first-hand experience living and working in America or in the American business culture.

What do we expect from you?

• Market Intelligence: Conduct research to gather insights into industry trends, competitor activities, and customer needs within the given markets.
• Market Growth Strategy Development: Work with sales teams to develop the marketing strategy for market verticals; create, implement, and ensure that all initiatives are executed effectively, and progress is tracked against established goals.
• Account-Based Marketing (ABM): Lead targeted ABM efforts by identifying and researching
  - value accounts in the given markets, assisting in the development and execution of
  - channel, personalized campaigns tailored to specific account needs and challenges. Track engagement metrics, report on campaign performance and implement changes to optimize strategies and enhance engagement with key accounts.
• Content Planning: Lead the content planning tailored to support industry specific campaigns; develop and adapt sales collateral, presentations, and marketing materials tailored for those industries.
• Lead Generation: Plan and execute industry specific marketing campaigns, such as events, webinars, and other targeted initiatives, to generate and nurture leads.
• Lead Development: Work closely with the sales teams to identify, engage, and follow up on new leads and opportunities generated from field activities.
• Performance Tracking: Track and analyze the performance of current initiatives, gathering valuable insights to improve future planning.
• Partnership Management: Lead the relationship with external partners to develop
  - marketing initiatives, joint campaigns, and mutually beneficial programs that enhance lead generation and market presence, while maintaining strong, productive relationships with key stakeholders.

What makes you a good candidate for this role?

• 10+ years of experience in Marketing, Field Marketing, Sales Enablement or Business Development; more senior profiles will be considered. Experience in a context of B2B tech services (must-have).
• Firsthand experience living and working in America or in an American business culture is highly valued.
• International experience (mandatory).
• Experience with Partnership Management.
• Strong leadership skills and ambition to grow professionally within the company and group.
• Languages: Native in English (must-have), knowledge of additional languages is also a plus.
• Education: Background in Business Management, Marketing or related field.
• Tech Stack: Proficiency in CRM systems, marketing automation tools, and analytics platforms. Experience with CRM Dynamics and Hubspot is a plus.
• Passion for Growth and Impact: Enthusiastic about driving growth through targeted marketing and sales initiatives, with a desire to make a tangible impact in expanding our client portfolio.
• Project Management: Strong project management skills with the ability to adapt global strategies to specific industry needs and manage multiple initiatives simultaneously.
• Communication: Strong interpersonal and communication skills, both written and verbal.
• Collaboration: Strong collaboration skills to work effectively with
  - functional and geographically dispersed teams.
• Adaptability: Comfortable working in a
  - paced, dynamic environment with a diverse team.
• Proactivity: Self-starter with a
  - on approach and the ability to work independently.

What can you expect from us?

• A challenging environment where you can thrive, both personally and professionally.
• A real possibility of impacting the lives of millions of people while working in the most critical industries.
• The opportunity to make a difference while participating in social initiatives.
• Work-life balance: flexible work policies designed to fit your life around your career at Critical.
• Fringe Benefits and Wellbeing especially planned to support you and those who are important to you.
• Modern and cozy offices that will make you feel just like home.

Critical Software operates in a hybrid working model; given the nature of the mission, this position requires 3-4 days at the office per week.

Critical Software is proud to be a Benefit Corporation. A Benefit Corporation differs from a standard corporation (C-Corporation): It is a
- profit business entity, legally defined in the US and other jurisdictions, whose legally defined goals include the positive impact on society, workers, the community and the environment, in addition to profit.

We are an equal opportunity workplace and committed to allowing candidates with disabilities or neurodevelopmental conditions to prove their competencies to their full potential. We are willing to remove the barriers that may prevent you from demonstrating that you are the right candidate for this role, so please let us know if you need some adjustment in your recruitment process.

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