Senior Digital Insight Analyst Porto

Senior Digital Insight Analyst
Porto
Porto, Porto District, Portugal

Who We Are

At VML, we are a beacon of innovation and growth in an
- evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30, 000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver
-
- end solutions that result in revolutionary work.

The Opportunity

Senior Insight Analyst required to join our rapidly expanding Customer Insight and Activation team (CIA). As a Senior Insight Analyst, you will have the opportunity to work on multiple projects with some of our largest clients. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour to provide key, actionable insights and critical recommendations. This is more than just an insight role; it’s an opportunity to help shape the digital and business strategies of some of the world’s leading brands and retailers! We are tool agnostic, and depending on client requirements, you will use tools like Google Analytics, Adobe Analytics, or Content Square for tracking data, GTM, Adobe Launch, or Tealium for implementing tags, and a mixture of Google Data Studio, Power BI, Advanced Excel, and Power
Point for visualisation. You may also be required to work with the wider GCP or Microsoft tool suite to leverage other types of data in your analysis.

Please note that this job is a
- time position in Portugal, but the selection process will be conducted in English.

Please send over your CV in English

What You’ll Be Doing

• Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
• Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
• Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications,
  - store devices)
• Creating detailed insight reports that cover key findings and recommendations.
• Presenting your findings to a
  - level client audience and helping them understand what it means for their business.
• Working with our internal CX and Design teams to inform the creation of new websites and apps.
• Answering client queries and running training sessions with them.

What We Want From You

• Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency)
• Must have advanced practical knowledge of various analytics tools and techniques.
• Numerically adept in using Excel (or similar) to analyse data.
• Previous experience supporting junior team members.
• Highly proficient in Microsoft Word and Power
  Point.
• Extensive experience working with senior client stakeholders.
• Effective time and project management as well as multitasking abilities.
• A proven track record of delivering large insight projects for leading B2B and B2C organisations.

What We Can Offer You

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including social events, training opportunities, medical and dental insurance, life assurance, meal cards, and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solutions culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B, and social platforms. With over 4, 200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving
- channel growth for
- leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell, and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, Big
Commerce, commerce tools, and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

In our Lisbon or Porto office, you’ll join a team of other specialists who are always ready to help each other. The team is part of our Enterprise Solutions network and works in coordination with our Local and EMEA client leads.

At VML, we are committed to fostering an
- inclusive work environment that is both rewarding and
- forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, Linked
In, and X. #J-18808-Ljbffr