Search Engine Marketing Specialist, Lisbon Lisboa

Search Engine Marketing Specialist, Lisbon
Lisboa
Lisboa, Lisboa, Portugal

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Search Engine Marketing Specialist, Lisbon

Client:

Location:

Lisbon, Portugal

Job Category:

Other

EU work permit required:

Yes

Job Reference:

131cf4c1bb55

Job Views:

10

Posted:

23. 01. 2025

Expiry Date:

09. 03. 2025

Job Description:

We’re looking for a Chennai-based or Lisbon-based Search Engine Marketing (SEM) Specialist who will own both the SEO (Search Engine Optimization) and SEA (Search Engine Advertising) efforts to drive business growth.

As the SEM Specialist, you will be responsible for all paid search campaigns across platforms like Google, Yahoo, and Bing, as well as managing and improving organic search performance. You’ll collaborate closely with the marketing team to ensure both SEO and SEA strategies deliver strong results, maximize performance, and increase traffic and conversions.

What You'll Do

• Own both SEO and SEA strategies and execution.
• Manage and optimize paid search campaigns (Google, Yahoo, Bing, etc. ).
• Track, report, and analyze SEO/SEA performance, providing insights and actionable recommendations.
• Improve website ranking on SEO providing analysis and recommendations on
  - site SEO issues such as metadata, content structure, internal linking, etc. , as well as
  - site SEO (e. g. , backlinks, domain authority, etc. ).
• Work with website design and development to improve technical SEO (e. g. , site speed,
  - friendliness, crawlability, etc. ).
• Conduct keyword research and implement ongoing keyword optimization for both paid and organic efforts.
• Optimize the website, landing pages and
  - site content for search visibility and conversions.
• Develop and execute
  - building strategies.
• Monitor and analyze campaign performance (CTR, CPC, ROI) and manage budget allocation and bidding strategies.
• Research competitors' SEO and SEA activities and identify improvement opportunities.
• Collaborate with the rest of the marketing team to improve site architecture, content, and technical SEO.

Requirements

What We're Looking For

• BS/MS in Marketing or a related field with a focus on search marketing or digital advertising.
• Experience working with both paid and organic search tools and platforms.
• Have proven experience managing both SEO and SEA campaigns.
• Have proven experience in
  - page SEO,
  - page SEO and technical SEO.
• Are
  - versed in performance marketing, conversion optimization, and customer acquisition.
• Stay up to date with the latest trends and best practices in search marketing.
• Have strong analytical skills and experience with tools like Google Analytics and Microsoft Clarity.
• Understand A/B testing and multivariate experiments.

We’re on a Mission

In 2005, we disrupted the life sciences industry by introducing the world’s first digital validation lifecycle management system. Val
Genesis VLMS revolutionized
- based corporate validation activities and has remained the industry standard.

Today, we continue to push the boundaries of innovation ― enhancing and expanding our portfolio beyond validation with an
-
- end digital transformation platform. We combine our
- built systems with
- class consulting services to help every facet of Gx
P meet evolving regulations and quality expectations.

The Team You’ll Join

• Our customers’ success is our success. We keep the customer experience centered in our decisions, from product to marketing to sales to services to support. Life sciences companies exist to improve humanity’s quality of life, and we honor that mission.
• We work together. We communicate openly, support each other without reservation, and never hesitate to wear multiple hats to get the job done.
• We think big. Innovation is the heart of Val
  Genesis. That spirit drives product development as well as personal growth. We never stop aiming upward.
• We’re in it to win it. We’re on a path to becoming the number one intelligent validation platform in the market, and we won’t settle for anything less than being a market leader.

How We Work

Our Chennai, Hyderabad and Bangalore offices are onsite, 5 days per week. Our Lisbon office is hybrid. Our hybrid schedule is 3 days per week, within a reasonable commuting distance to our Lisbon office. We believe that
- person interaction and collaboration fosters creativity, and a sense of community, and is critical to our future success as a company.

Val
Genesis is an
- opportunity employer that makes employment decisions on the basis of merit. Our goal is to have the
- qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by local law.