Product Marketing Manager Porto

Product Marketing Manager
Porto
Porto, Porto District, Portugal

As a Product Marketing Manager, you will help define the story behind our products while playing a crucial role in driving
-
- market execution and demand generation campaigns. This role is highly
- functional and will require you to liaise with Product, Sales, and Marketing teams to be successful.

What will your
-
- day be like?

• Develop and Refine Product Messaging: Craft compelling, technical yet accessible messaging that highlights the value of
  - side protection solutions, tailored to cybersecurity B2B buyers like CISOs, compliance, architects, and developers.
• Collaborate with Product Teams: Work closely with product managers and developers to understand feature sets, roadmaps, and technical differentiators, ensuring marketing aligns with the product’s capabilities and security benefits.
• Own Product Launches: Lead
  -
  - end planning and execution of product launches, coordinating with
  - functional teams to ensure timely delivery of announcements, positioning, and supporting materials.
• Create Go-to-Market Materials: Produce targeted content such as whitepapers, case studies, demos, and sales enablement tools in support of product releases.
• Engage with Sales Teams: Train and equip sales executives with technical insights,
  - handling strategies, and pitch decks to effectively sell to enterprise clients.
• Support Channel Partners: Create
  - specific resources like playbooks, training sessions, and
  - branded collateral to empower resellers, integrators, MSPs, and QSAs to market and sell solutions effectively.
• Drive Campaign Execution: Support marketing campaigns, leveraging webinars, trade shows, and content to generate opportunities and build brand credibility.
• Measure and Optimize Performance: Track campaign KPIs (e. g. , impressions, lead conversion) and product adoption metrics, using data to refine strategies and demonstrate ROI to stakeholders and partners.

Experience and Qualifications:

• A Bachelor’s degree in Marketing, Management, or Engineering, or equivalent work experience.
• Product Marketing and/or Marketing experience in a B2B tech company is highly preferred.
• Experience developing a Product Marketing strategy and being the liaison between technical and
  - facing teams.

We believe you’ll succeed in this role if you are:

• Proficient at distilling complex technical product concepts into
  -
  - understand Marketing messaging.
• Great at managing projects and ensuring
  - quality and timely deliverables.
• An excellent communicator with solid presentation skills.
• Able to anticipate and quickly solve problems.
• A proactive and prolific thinker that brings a fresh perspective to the discussion.
• Passionate about technology.
• Fluent in English.