Product Marketing Manager Lisboa

Product Marketing Manager
Lisboa
Lisboa, Portugal

This role is about:

The Product Marketing Manager will enhance our marketing team's capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating
- driven marketing strategies, and ensuring alignment between stakeholders.

The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful
-
- market strategies.

You will:

1. Own Product Content and Audits
   • Regularly audit and update
     - related content across all channels (website, social media, landing pages, presentations, etc. )
   • Develop and maintain a "product copy bank" as a single source of truth for all stakeholders
   • Ensure content aligns with the product's value proposition, keeping it accurate,
     -
     - date, and compelling
2. Drive Product Launches and Go-To-Market Strategy
   • Develop and execute comprehensive
     -
     - market (GTM) strategies for new product launches
   • Lead
     - functional launch briefings, ensuring alignment between content, PR, developers/UX/UI, and sales teams
   • Collaborate with marketing teams to create campaigns that drive awareness, engagement, and product adoption
3. Lead Sales Enablement and Marketing Collateral Creation
   • Oversee the development and upkeep of impactful materials, such as product decks,
     - pagers, demos, and landing pages
   • Integrate customer insights and case studies into collateral to reflect evolving needs and enhance competitive differentiation
   • Equip sales teams with tools that effectively communicate the product's value proposition
4. Refine Market Research and Positioning
   • Fine-tune positioning strategies based on competitive analysis and market research
   • Develop and optimize messaging frameworks that clearly communicate the product's value and differentiators
   • Collaborate with
     - functional stakeholders to ensure consistency across teams and channels
5. Track Metrics and Performance
   • Deliver regular reports to the CMO and Product Lead, identifying areas for optimization and growth
   • Use data to inform strategies, ensuring alignment with business goals and objectives
   • Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness
   • Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies

What we need:

• 3+ years in product marketing or related roles, with a proven track record of leading successful product launches.
• Experience working in
  - functional teams, including sales, marketing, and product.
• Strong understanding of buyer personas, customer journeys, and lifecycle marketing.
• Demonstrated ability to deliver results in a
  - paced, dynamic environment.
• Experience in aligning strategies with broader company objectives and KPIs.
• Experience in fintech space is a must.
• Analytical mindset with the ability to interpret and use data to inform decisions.
• Excellent project management skills to oversee complex
  - functional initiatives. Experience in using task management tools (i. e. Monday.com, Notion, Jira or similar) is preferred.
• Proficiency in marketing and product analytics' tools (i. e. Hub
  Spot, Google Analytics, Matomo, Clarity)
• Familiarity with CRM tools and content management systems.
• Knowledge of SEO best practices and digital marketing strategies.
• Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences.
• Understanding of competitive research methodologies and customer insights gathering.

Hiring Process:

1. First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.
2. Second Interview: 1-hour
   - dive with the CMO & Product Lead to explore your experience and skills.
3. Test Challenge: A 5-day test exercise to assess your technical abilities.
4. Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.