Performance Marketing Specialist Porto

Performance Marketing Specialist
Porto
Porto, Porto District, Portugal

Metyis is growing! We are looking for a Performance Marketing Specialist with B2C and B2B experience to optimize Paid Search, Paid Social and more. The ideal candidate will have +2 years of experience for a
- time position to join our Digital Commerce team in Porto or Madrid.

Who we are

Metyis is a global and
- thinking firm operating across a wide range of industries, developing and delivering Big Data, Digital Commerce, Marketing & Design solutions and Advisory services. At Metyis, our
- term partnership model brings
- lasting impact and growth to our business partners and clients through extensive execution capabilities. With our team, you can experience a collaborative environment with highly skilled multidisciplinary experts, where everyone has room to build bigger and bolder ideas. Being part of Metyis means you can speak your mind and be creative with your knowledge. Imagine the things you can achieve with a team that encourages you to be the best version of yourself. We are Metyis. Partners for impact.

What we offer

• Opportunity to accelerate the pace of growth in digitalisation through advanced technology intelligence and analytics.
• Driving
  - impact insights enhancing
  - making.
• Regular interaction with senior stakeholders to drive impactful change.
• Driving brand equity and digital sales through enhanced digital experiences.
• Opportunities to grow using a variety of tools to support development, such as mentoring, coaching, and team building.
• Become part of a
  - growing international and diverse team.

What you will do

As our Performance Marketing Specialist, you will implement and execute projects and strategies designed to create an optimal and efficient mix of online marketing
- driving investments for our partners' ecommerce platforms and their B2B business partnerships.

• Drive optimization, efficiency, and effectiveness of our partners' performance marketing strategy, management, and execution.
• Manage
  -
  - end digital marketing campaigns across multiple channels with robust performance tracking and optimization.
• Plan, manage, execute, and measure paid search campaigns across multiple search engines and languages.
• Establish
  - house planning and buying capabilities mainly for:
  • Google Ads (Search, Shopping, Pmax, Demand Gen campaigns).
  • Paid Social (Meta ads).
  • Other channels.
• Optimize Google Ads and Microsoft Bing campaigns, including:
  • Comprehensive keyword research.
  • Compelling ad copywriting.
  • Ongoing campaign improvements.
• Define and execute operational activities for Paid Social (Meta), including:
  • Creation of targeted audience segments and campaigns using various social media tools.
  • Leverage data analytics to optimize large budgets and bidding strategies, while expanding, evolving, and refining search marketing portfolios.
• Execute strategic A/B tests, collect and analyze campaign data to identify trends and insights, optimizing return on investment.
• Collaborate closely with our partners' digital marketing teams to align strategies and ensure effective execution.
• Develop marketing automation and advanced analytics capabilities in partnership with our analytics teams.
• Participate as a subject matter expert in
  - impact projects such as new market entry or sales communications development.
• Monitor industry trends, platform updates, and market changes to ensure Metyis and our partners maintain competitive advantage.

What you will bring

• 2-3+ years of experience managing Paid Media campaigns across channels (Paid Search, Paid Social, others) with demonstrable performance metrics, preferably in e
  Commerce environments.
• Proven track record managing paid advertising budgets and scaling campaigns to support
  - year business growth.
• High proficiency in Paid Search and Paid Social platforms and strategies.
• Strong analytical skills with comfort working with large datasets, numerical analysis, and tools like Excel and Google Analytics.
• Ability to develop
  - driven paid media marketing plans and translate business objectives into measurable solutions.
• Excellent communication, project management, and collaboration skills.
• Fluency in English (Spanish language skills preferred).
• Autonomous,
  - focused approach with bias for action, curiosity, and innovation.
• Motivation to thrive in
  - growth environments with ambitious goals.

In a changing world, diversity and inclusion are core values for team
- being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.