Performance Marketing Manager Lisboa

Performance Marketing Manager
Lisboa
Lisboa, Lisboa, Portugal

We are seeking a highly skilled Performance Marketing Manager with expertise in Google and Meta Ads to optimize and expand our advertising campaigns. This role requires a combination of technical, analytical, and creative skills to drive traffic, conversions, and return on ad spend (ROAS).

KEY RESPONSABILITIES:

1. Design and implement the performance marketing strategy;
2. Grow and develop the Performance Team;
3. Design, implement, and manage PPC campaigns on Google and Meta platforms;
4. Continuously A/B test ad creatives, landing pages, and audiences to improve volume/efficiency;
5. Monitor and report on KPIs such as ROAS, CPA, CPC;
6. Collaborate with the content and design teams to develop
   - converting ad creatives;
7. Analyse customer journey and conversion funnel to recommend strategies for retargeting;
8. Proactively identify opportunities for campaign improvements and scalability.

REQUERIMENTS:

1. Bachelor’s degree in Business, Marketing or a related field;
2. Minimum 2 years of
   - on experience managing Google Ads and Meta (Facebook & Instagram) Ads campaigns;
3. Proficiency in Excel, Google Ads Editor, Google Analytics;
4. Exceptional analytical and data interpretation skills;
5. Fluency in English, both written and spoken, is essential;
6. Strong knowledge of the
   - commerce customer journey and sales funnels.

OFFER:

1. A dynamic and challenging environment with opportunities for learning, advancement, and growth;
2. Salary commensurate with demonstrated experience;
3. Employee discounts, health insurance, and other benefits.