Performance Marketing Manager (Paid Social) Guimaraes

Performance Marketing Manager (Paid Social)
Braga
Guimaraes, Braga, Portugal

Performance Marketing Manager (Paid Social)

Minga London is a fashion brand that doesn’t compromise on creativity or individuality. We began our journey selling
- dyed tees in a local market, and today, we create bold clothing for
- spirited individuals. With a dedicated following of around 800k on Instagram, we have established a community that encourages
- expression and uniqueness. We put love, care, and positivity into every piece we create. Our products are made to last, reflecting our commitment to sustainability and quality. We ship worldwide from our site www.mingalondon.com, and our products are also available at ASOS, H&M, Urban Outfitters, Dolls Kill, and many more.

Role Overview:

We are looking for an experienced Performance Marketing Specialist with a proven track record in D2C (direct-to-consumer) marketing, preferably in the
- commerce or fashion industry. The ideal candidate will be skilled in managing large budgets and international campaigns across multiple digital platforms. This role will be essential in scaling our digital presence, driving significant traffic, and maximizing conversion rates.

Key Responsibilities:

• Manage and optimize paid marketing channels, including Meta, Tik
  Tok, Pinterest Ads.
• Develop, execute, and analyze performance marketing strategies that align with Minga London's overall goals.
• Oversee substantial marketing budgets, ensuring efficient spend and maximum ROI across all channels.
• Manage international marketing campaigns, focusing on proper localization and
  - specific strategies.
• Conduct audience research, segmentation, and analysis to optimize campaign performance.
• Collaborate with the marketing team to ensure performance marketing strategies align with brand and content goals.
• Provide detailed performance reports, offering insights and
  - time adjustments to boost campaign success.

Requirements:

• Proven experience in performance marketing with D2C brands.
• Experience managing
  - budget, international digital campaigns (Meta, Tik
  Tok, Pinterest).
• Strong understanding of the
  - commerce and fashion industries, with experience scaling digital campaigns globally.
• Analytical mindset with proficiency in digital marketing tools (Google Analytics, Facebook Ads Manager, etc. ).
• Strong knowledge of audience targeting, creative performance optimization, and budget management.
• Fluent in English, with excellent communication and presentation skills.
• Ability to work in a
  - paced environment, handling multiple campaigns simultaneously.

Personal Attributes:

• Results-driven with a focus on maximizing ROI.
• Highly organized, proactive, and
  - oriented.
• A strategic thinker with the ability to execute flawlessly.
• Strong collaborator, able to work effectively with
  - functional teams.
• Passionate about digital marketing and staying up to date with industry trends.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail Apparel and Fashion