Performance Growth Manager Porto

Performance Growth Manager
Porto
Porto, Porto District, Portugal

B-Parts is building a trusted global e
Commerce brand for used auto parts, making it effortless to search and buy original parts. Every day, we help hundreds of repair shops and customers find the best solutions for their vehicles.

With a diverse and talented team, we foster an empowering environment where everyone can thrive and achieve their full potential. If you’re looking to grow your skills in the
- paced e
Commerce world, B-Parts is the perfect place to learn, collaborate, and make an impact.

About the Role:

We are looking for an enthusiastic and bright candidate, with a strong background in search advertising and a very analytical mindset.

This role focuses on creation, optimisation and analysis of online marketing campaigns across paid search, paid social and other strategic channels, relying on both strong analytical competences and a creative approach.

What is expected in this role:

1. Oversee the strategy and execution of Paid Search, Shopping Ads for different markets.
2. Experience in SEO for large ecommerce websites.
3. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
4. Develop, test, and analyse keywords, ad copy, bidding strategies, and ad groups to maximise campaign performance.
5. Develop and maintain both a short term and long term paid acquisition strategy that aligns with the company's overall objectives.
6. Own and report KPIs such as ROAS, COS, CPA, etc. for every market.
7. Lead monthly meetings with Google to discuss new strategies and share performance results and key insights.
8. Develop monthly market forecasts with the ability to manage the marketing investment in order to achieve positive results.
9. Collaborate with other teams, like sales and customer service to ensure brand consistency.
10. Stay
    -
    - date with current Google SEO or SEM updates and trends.
11. Prepare
    - depth competitor analysis for our brand.
12. Suggest and implement new projects and marketing tests.
13. Control and manage Google Merchant Center feeds to ensure that our shopping ads are always updated.
14. Proactively identify opportunities for organic search and conduct keyword research to identify opportunities and improvements.
15. Use a range of tools to audit, monitor, evaluate, report and address issues.
16. Benchmark SEO performance against competitors.
17. Drive for results, champion effectiveness and
    - centricity, bravery in testing hypotheses and live a constantly learning attitude.
18. Develop and execute our SEO link building strategy.
19. Control and manage automated email marketing campaigns.

What are we looking for (knowledge, skills and abilities):

1. 3+ years experience in Google Ads Paid Search & Shopping advertising.
2. Experience in managing a
   - million monthly advertising budget.
3. High levels of
   - awareness and the ability to manage your own workload effectively.
4. A
   -
   - happen attitude - someone who takes ownership of their work and doesn’t mind working independently.
5. Proficiency in Excel.
6. Fluency in English.
7. Experience with tag management and analytics solutions, such as Google Analytics, Google Tag Manager - you know what a custom dimension is and what the data
   Layer is.
8. PLUS: Experience with Bing, Facebook ads is a huge plus.