Marketing Specialist/ Go To Market And Content Specialist Porto

Marketing Specialist/ Go To Market And Content Specialist
Porto
Porto, Porto, Portugal

We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - Go To Market and Content Specialist



Who we are:

Fed
Ex is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530, 000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.



What you will be doing: Craft engaging and
- brand content for multiple channels, including website, email, social media, product pages, and landing pages.

Collaborate with
- functional teams to ensure content is aligned with European and Local business goals and brand guidelines and to ensure alignment and cohesion in messaging.

Tailor messaging for different target audiences and optimize content for SEO, engagement, and conversion.

Develop comprehensive GTM strategies for new product launches and campaigns across the Fed
Ex service portfolio.

Coordinate the execution of campaigns and initiatives, ensuring timely delivery and cohesive messaging across all channels.

Manage the
-
- end execution of marketing projects, ensuring deliverables are met on time and within budget.

Monitor the performance of content and GTM initiatives, using
- driven insights to optimize future campaigns.

Work closely with external agencies to drive creative development and implementation.

What do you bring with you: The ideal candidate would demonstrate:

Ability to create compelling content (in English) for diverse audiences, with strong editing and adaptation skills across various formats (blogs, social media, video scripts).

Strong understanding of
-
- market strategies, product positioning, and brand messaging, with experience in
- channel campaign execution.

Ability to leverage market research and customer insights to inform strategy, with proficiency in digital marketing best practices and metrics.

Exceptional organizational skills with the ability to manage multiple projects, balance priorities, and meet deadlines.

Proven ability to work effectively with
- functional teams and communicate clearly across all levels of the organization.

Familiarity with CMS, marketing automation tools, analytics platforms, and digital marketing channels (SEO, SEM, email, social media).

Ability to think creatively, solve problems, and adapt strategies to changing market conditions.

What do we offer: Attractive compensation package
Training to get you started and
-
- job learning opportunities
Extensive learning resources to further develop your skills and knowledge
Tuition Assistance Program (*applicable for Fed
Ex positions with a permanent contract)Employee Assistance Program for you and your family in difficult life situations
Employee
- rate shipping
Great career opportunities
Fed
Ex is one of the worlds most admired companies and trusted brands year after year

Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join Fed
Ex. #LI-Hybrid

#LI-Hybrid