Marketing Analyst Lisboa

Marketing Analyst
Lisboa
Lisboa, Lisboa, Portugal

XLNC Media is hiring a Marketing Analyst to analyze the performance of our marketing efforts and provide data-driven insights. The ideal candidate will track, report, and optimize campaign performance to improve efficiency and ROI across different channels.

Responsibilities:

• Analyze marketing campaign performance across paid media, affiliates, and organic channels.
• Build and maintain dashboards and reports to track KPIs and trends.
• Provide actionable insights and recommendations for campaign optimization.
• Work closely with marketing teams to enhance
  - driven
  - making.
• Identify patterns in customer behavior and suggest improvements in targeting.
• Monitor industry trends and competitor performance.

Requirements:

• Native-level Portuguese and professional-level English.
• Proven experience in marketing analytics, data analysis, or business intelligence.
• Previous experience in online betting brands is a strong advantage.
• Strong skills in Google Analytics, Google Tag Manager, Looker Studio, Power BI, or similar tools.
• Experience in data visualization and SQL is a plus.
• Understanding of digital marketing metrics, attribution models, and customer segmentation.
• Strong analytical mindset with excellent attention to detail.

All positions are hybrid (Lisbon, Portugal), offering a mix of remote work and office collaboration. If you're passionate about digital marketing and have a strong background in online betting and performance marketing, we'd love to hear from you!