Lifecycle & Retention Specialist
Responsibilities
- Develop a CRM strategy aligned with the business goals, in order to drive growth throughout each lifecycle stage for our customers.
- Analyze customer data to identify trends, preferences, and opportunities for segmentation.
- Create and refine automated lifecycle journeys across email, SMS, and other CRM channels to increase personalization, conversion, retention, and customer lifetime value (LTV).
- Work closely with email marketing, brand, product, and CX teams to ensure alignment of lifecycle marketing campaigns with retention roadmap objectives.
Minimum Requirements
- 3+ years of ecommerce experience relevant to retention marketing, customer segmentation, loyalty programs, and marketing automation.
- Strong analytical skills, with the ability to interpret and make
- driven decisions. - Proactive, strategic, independent worker, with attention to detail and a collaborative mindset.
- Fluent in English, with excellent written and verbal communication skills.
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