Head of Marketing Lisboa

Head of Marketing
Lisboa
Lisboa, Lisboa, Portugal

About Sensei

We're a leading provider of autonomous store technology for large grocery and convenience store chains. We've built the technology to digitize physical stores and power them with the most advanced AI and
- vision technology in a reliable,
- effective, and
- driven platform to enhance the retail business through data while building the best shopping experience! We work with some of the best retailers and distinguish ourselves by creating a technology that welcomes all buyers, using all forms of payment with
- time baskets.

About the Marketing Team

We’re entering a transformative phase, focusing on showcasing the value of our
- edge digital solutions for clients, emphasizing the
- driven insights and business intelligence our products offer to retailers worldwide. We're seeking a Head of Marketing to lead our talented team in this exciting new chapter, aligning strategic vision with impactful execution and driving the next stage of growth. Our marketing team is the driving force behind Sensei’s brand, blending creativity with strategic focus to deliver measurable impact. This is a unique opportunity for a strategic marketer to lead a skilled team and shape the future of Sensei’s marketing.

Head of Marketing

As Head of Marketing, you will oversee all aspects of marketing, driving our positioning, brand awareness, and lead generation. You’ll lead a team of five people, develop strategic marketing initiatives, and collaborate closely with
- functional teams to ensure alignment and effectiveness. Reporting to the Head of Growth, you will play a pivotal role in helping Sensei thrive in this new phase.

Key Responsibilities

• Strategic Leadership:
Develop and implement Sensei’s marketing strategy and roadmap, translating the business vision into actionable objectives and quarterly goals.
• Be an active stakeholder in shaping Sensei’s commercial success, partnering with Growth leadership and commercial teams to achieve our goals.
• Establish and maintain clear brand identity guidelines, ensuring consistency across all channels and communications.
• Serve as a strategic advisor to the Head of Growth, helping shape overall business direction and market positioning.
  
  

• Scope & Impact:
Successfully market our products by translating complex digital solutions into clear and compelling narratives and value propositions for our clients.
• Translate this value proposition into sales collaterals - presentations,
  - pagers, business cases, articles -, social media posts, presence on events and PR.
• Enhance our positioning, build awareness and generate leads by building and pushing consistent content and strategically using PR to boost our visibility and credibility.
• Ensure Sensei has a successful participation on events and trade fairs, measuring impact and ROI from these participations.
• Develop tailored marketing approaches for different stakeholders—clients, investors, partners, talent, and shoppers.
• Guide an internal team (including creative talent) and external agencies to deliver innovative,
  - impact marketing assets.
  
  

• Execution Excellence:
Manage key marketing initiatives, including digital marketing, content marketing, SEO, PR, and events.
• Collaborate with colleagues and leadership in the Growth team to refine
  -
  - market strategies.
• Drive qualified lead generation to support the sales pipeline, leveraging creative and
  - driven tactics.
• Oversee external partners (e. g. , social media agencies, web developers) to ensure high quality outputs.

What success looks like after 3 months on the job

• You have a clear understanding of our product, business and organization.
• You have the marketing team working productively and executing all key activities planned.
• You’ve helped building and/ or improving our baseline sales collaterals.
• You’ve helped us create new commercial narratives for our products that help us in getting our value proposition across to our customers.

What success looks like after 1 year on the job

• You’ve successfully improved our positioning as a strong, internationally recognized brand.
• You’ve been able to significantly increase awareness, engagement and the amount of inbound leads with potential for sales (SQLs).
• You’ve been able to structure our communication, materials and content so that our products and their value proposition is clear to any potential client.
• Sensei has become a recognized thought leader in the autonomous retail space (i. e. publishing quality articles, invited for interviews and podcasts).

You’ll thrive in this role if you

• Are a strategic marketer with +7 years experience leading marketing teams, preferably in B2B Saa
  S, tech, or
  - focused industries.
• Skilled at translating complex concepts into simple, compelling messages for diverse audiences. Experience in product marketing is valued.
• Experienced in managing creative talent (internally and externally)
• Strong commercial drive, experience in balancing
  - building with commercial performance, to drive measurable results.
• Adept at working with
  - functional teams, including sales and product, to align strategies and objectives.
• A proven leader who inspires and promotes creativity, accountability and drive towards achieving company goals.
• Experience in PR and event management is an advantage.

What's in it for you:

• Alongside the opportunity to work with great talent and grow your skills, we’ll empower you to make a difference, allow you to be yourself, and respect who you are.
• Competitive salary.
• Meal card.
• Customizable benefits package, be it a gym membership, the monthly fee of your child’s kindergarten, or an investment for retirement – the choice is yours!
• Health Insurance.
• Hybrid Working Model.
• 5 extra days off per year on top of 22 statutory leave days: Your Birthday, Carnival Day, Christmas Eve, and 2 Health-Focus Days.