Head of Ecommerce & Digital Braga

Head of Ecommerce & Digital
Braga
Braga, Portugal

Direct message the job poster from Minga London.

Minga London is a fashion brand that doesn’t compromise on weirdness. We got our start selling
- dyed tees in a local market. Now, we make bold clothing for the
- spirited bunch and we’ve got a loyal following to show for it – around 800k on Instagram, to be exact. This is our community, a safe zone that encourages young people to be themselves and wear whatever they want.

Love, care, and smiles go into our pieces. Our
- house studio is one big family, and we bring these good vibes into every part of the manufacturing process. Clothes are made to be worn for years and years – not just a season – and this belief drives everything we do.

We ship worldwide from our site, www.mingalondon.com, and our pieces are also stocked by major fashion destinations like ASOS, H&M, Urban Outfitters, Dolls Kill, and more.

About the Role

As Head of E-commerce & Digital, you will lead and oversee all aspects of Minga London’s
- commerce operations to ensure the best shopping experience for our customers and deliver strong sales growth. This role requires a data-driven mindset, with a strong focus on paid media performance, analytics, and website optimization. You will be responsible for strategizing, planning, and leading a team to implement
- edge
- commerce solutions while keeping the website updated to reflect current trends and outperform competitors.

Key Responsibilities

• Lead and supervise all areas of
  - commerce, including data analysis, strategy, CRO, Paid Media, SEO, UX, Customer Service, product, and merchandising.
• Develop and execute strategies to improve site conversion, drive sales, and increase profitability.
• Provide thought leadership, innovation, and process optimization initiatives.
• Build and lead a
  - performing
  - commerce team to implement effective solutions.
• Paid Media & Analytics
• Manage paid media strategies (PPC, Paid Social, Re-Marketing, CRM, Affiliate) to maximize ROI and drive traffic.
• Use advanced analytics to measure campaign performance, optimize budgets, and identify growth opportunities.
• Continuously analyze customer behavior and data to refine strategies.
• Website Management & Optimization
• Ensure the website is always up to date, including navigation, UX, product management, and overall functionality.
• Monitor competitors and
  - commerce trends to implement innovative features.
• Oversee SEO strategy to drive organic growth and ensure quality control.
• Lead the digital marketing strategy, including email marketing, CRM, and social integrations.
• Work
  - functionally to execute campaigns and resolve
  - minute challenges.

Requirements

• 4+ years of relevant experience in
  - commerce or digital marketing roles.
• Strong expertise in paid media platforms and analytics, with proven success in ROI optimization.
• Advanced knowledge of
  - commerce technologies, preferably with Shopify experience.
• Experience in UX, CRO, SEO, Email Marketing, and Customer Service is highly valued.
• Fluent in English (indispensable for working with international teams).
• Highly driven,
  - oriented, and passionate about digital innovation.
• Data-driven and analytical, with a strategic mindset and strong attention to detail.
• Creative and proactive, with the ability to lead and inspire teams.
• Adaptable, efficient, and organized, able to manage under pressure.
• Self-motivated with excellent interpersonal and communication skills.

Join Us

If you’re a
- driven strategist with expertise in Paid Media, Analytics, and Ecommerce, and you’re ready to take on the challenge of leading a
- growing
- commerce operation, we’d love to hear from you! Apply now to become part of Minga London’s mission to empower
- spirited individuals through bold and creative fashion.

Seniority level

• Director

Employment type

• Full-time

Job function

• Management and Manufacturing
• Industries
• Retail Apparel and Fashion