Head of CRM Intelligence for a leading sports betting group Lisboa

Head of CRM Intelligence for a leading sports betting group
Lisboa
Lisboa, Lisboa, Portugal

Company Overview:

Their vision is to be the global leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for their customers, revolutionizing the gaming space as we go. They're home to a global family of more than 30 major established B2C brands, and with a focus on sustainability and growth, they will transform the industry for their players, for themselves and for the good of entertainment.

Position Overview:

Reporting to the CILA Head of CRM, this leader will build and lead an intelligence function focused on analyzing the rewards spend and campaign effectiveness, while translating that analysis into insightful recommendations to ensure they deliver the best value to players across CILA. This leader will also lead the creation of predictive data models to anticipate critical decision points in the players' journey, and manage a team of data analysts to help the company fill other critical capability gaps.

Key Responsibilities:

1. Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts.
2. Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping stand new teams, functions and roles required to achieve it.
3. Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams.
4. Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making.
5. Collaborate with the Head of Cila CRM in the design of the overall spending strategy for Canada and broader CILA region.
6. Partner with the respective CRM Heads of Automation and Local Markets to launch uplift analysis and A/B testing on most important selected campaigns.
7. Evaluate and prioritize needs of CRM teams for data visualization and analysis tools, and collaborate with Data & BI leadership to drive their development.
8. Identify
   -
   - class CRM innovations based on industry experience and best practices, including but not limited to AI-powered reach outs and
   - time personalized offers.

Requirements:

1. Completely fluent written and spoken English skills.
2. Must be based (or willing to relocate) and authorized to work in London, Barcelona or Lisbon.
3. Minimum 7 years of experience in analysis and/or data intelligence roles in B2C companies with high volume of promotional spending (e. g. , bonus, awards, coupons, etc. ).
4. At least 3 of those years leading teams of analysis and presenting to executives.
5. Deep experience ideating and
   - testing rigorous ROI analysis across multiple types of
   - oriented promotional spend.
6. Completely proficient using BI and data manipulation software (e. g. , SQL, Power
   BI, Alteryx, Tableau, etc. ).
7. Experienced in the design of predictive models and algorithms based on customer data insights.

Preferred:

1. BA or similar degree in Data Science, Advanced Analytics or Marketing Economics.
2. Knowledge of all key stages of B2C customer lifecycles and associated marketing activities for each.
3. Knowledge of casino and sportsbook player behaviors, motivations, and retention drivers – either professionally or as a player.