Growth Marketing Manager, Lisboa Lisboa

Growth Marketing Manager, Lisboa
Lisboa
Lisboa, Portugal

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Relay Commerce is building a portfolio of software solutions to help merchants scale
- commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay’s suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of seven software products that accelerate merchant revenue growth through email marketing automation, user generated content management,
- page conversion optimization, retention analytics and bookings management. Relay’s products are established as key tools in the SMB
- commerce revenue generation stack, servicing more than 35K customers globally that collectively generate>$1BN in GMV annually.

Relay is actively building the ecosystem by acquiring commerce enablement tools primarily serving
- commerce merchants on platforms including Shopify, Big
Commerce, and Wix. Relay acquires ‘ready to scale’, oftentimes bootstrapped businesses, and invests in people, processes, and products to accelerate the product roadmap and growth.

About the Role

As a Growth Marketer, you will drive our overall marketing and
- gen efforts. We are looking for folks excited to get their hands dirty in a 0 to 1 journey. You will partner with our product, customer success, and design teams to build, launch, and drive the adoption of Fomo and Relo. You'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen.

What will you be doing?

• Online Events Management

• Plan & Execute: Organize one online event per month (e. g. , webinars, interviews, or panel discussions).
• Partnerships: Identify and collaborate with relevant partners, industry experts, or influencers to
  - host events.
• Content Development: Develop event topics aligned with DTC brand owners' interests and pain points.
• Promotion: Promote events through email campaigns, social media, and paid advertising to maximize attendance.
• Logistics Coordination: Handle all event logistics, including scheduling, platform setup, and coordination with speakers or partners.
• Lead Nurturing: Post-event, manage
  - up campaigns to nurture leads into MQLs.

• Marketing Website & Positioning

• Enhance the marketing website to communicate product value proposition and drive conversions effectively.
• Optimize website content for SEO to attract
  - intent organic traffic and increase inbound Marketing Qualified Leads (MQLs).
• Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates.

• Email Marketing & Lead Nurturing

• Build and execute targeted email campaigns to nurture leads at different funnel stages.
• To engage potential customers, create automated workflows based on event participation and website behavior.

• SEO & Content Marketing

• Conduct keyword research and optimize existing content to improve search rankings and drive organic traffic.
• Collaborate with content creators to produce blog posts, case studies, and resources that resonate with the DTC audience.

• Performance Tracking & Reporting

• Set, monitor, and report on key metrics like event attendance, MQL growth, website conversion rates, and email engagement.
• Use insights to iterate and improve campaigns and event strategies continuously.

Required Skills & Qualifications:

• Marketing Expertise: 4-7 years of experience in growth or digital marketing roles, preferably in Saa
  S or
  - commerce.
• Event Management: Proven experience planning and executing online events with measurable impact on lead generation.
• SEO Skills: Strong knowledge of SEO best practices, including keyword research and content optimization.
• Email Marketing: Proficiency in creating email campaigns and workflows using tools like Hub
  Spot, Customer. io, or similar.
• Analytical Mindset: Familiarity with tools like Google Analytics, Ahrefs, Hub
  Spot, Mix
  Panel, or similar tools for measuring and optimizing performance.
• Project Management: Excellent organizational skills to manage multiple moving parts for events and campaigns.
• Partnership Building: Identifying and building relationships with potential event partners or collaborators.
• Communication Skills: Strong written and verbal communication skills for creating persuasive copy and coordinating with partners.

Preferred Qualifications:

• Familiarity with DTC or
  - commerce industry trends and challenges.
• Understanding of customer retention strategies and lifecycle marketing.
• A ‘get shit done’ mindset and demonstrate ownership, initiative, and motivation.
• Good understanding of tools like Web
  Flow, Hubspot, SEMRush, GA4, Mix
  Panel, and other relevant tools to track performance and optimize strategies.
• A knack for experimentation and optimization to scale & scope channels within payback benchmarks.
• Motivated to identify gaps and ask questions to find a solution (rather than waiting for a solution to fall into your lap).
• Strong work ethic and ownership. Self-motivated,
  - oriented, and proactive in driving projects forward.

What Success Looks Like:

• Consistently increasing MQLs through website optimization, events, and email campaigns.
• Growing attendance and engagement for monthly online events.
• Developing a recognizable online event series that drives thought leadership and brand authority.
• Building a scalable framework for lead nurturing and conversion.

Our Hiring Process:

• Screening with People Ops Manager - 30 Minutes
• Take Home Assignment/Skills Assessment - 3 Business Day Turnaround
• Hiring Manager Interview with Chief Marketing Officer - 30 Minutes
• Final Round Interview with Chief Revenue Officer and Head of Partnerships - 45 Minutes

Benefits & Perks:

• Work From Home Stipend
• Health & Wellness Perks
• Paid Parental Leave
• Flexible Time Off
• Annual Company Retreat
• Company Swag

$37, 440 - $52, 000 a year

If you’re a
- driven marketer with a knack for storytelling, events, and lead generation, we’d love to hear from you! Apply Now to join the team and help us drive repeat revenue for DTC brands worldwide.

Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.