Growth Marketing Manager - eCommerce Estoril

Growth Marketing Manager - eCommerce
Estoril
Estoril, Lisboa, Portugal

Client:

Kofax

Location:

Remote (Portugal)

Job Category:

Other

EU work permit required:

Yes

Job Reference:

c6f285e59506

Job Views:

43

Posted:

23. 01. 2025

Expiry Date:

09. 03. 2025

Job Description:

Job Level: Mid Career

Tungsten Automation, a leading provider of
- winning desktop software solutions including Power PDF, Paper
Port, and Omni
Page, is seeking an experienced and
- driven Growth Marketing Manager - e
Commerce to join our global team. As the e
Commerce Marketing Manager, you will oversee and optimize our global e
Commerce operations, focusing on enhancing the checkout user experience, managing payments and promotions, conducting A/B testing, analyzing performance metrics, and more. This role is remote/home based in Portugal with occasional travel to meet the team.

1. Develop and execute comprehensive ecommerce marketing campaigns that align with business goals and target audience needs. Combine strategic thought leadership with
   -
   - day management of all tactical elements, including analytics, insights, and ongoing optimization.
2. Collaborate with the marketing team to define campaign objectives, target segments, and key performance indicators (KPIs).
3. Create and execute detailed,
   - tactic campaign plans, including promotional emails and landing pages, including writing, selecting images, compiling requirements, and ensuring quality assurance before launches.
4. Develop and maintain the product catalogue and content calendar and execute campaigns across multiple channels, including digital, social, email, content, and SEO.
5. Work closely with internal teams and external paid media and affiliate agencies to produce
   - quality marketing materials and assets.
6. Ensure campaigns are launched on time and within budget, meeting all defined objectives.
7. Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
8. Conduct A/B testing, reporting and analysis, analyze existing processes, identify improvement opportunities, drive key performance indicators (KPIs), and automate manual processes.
9. Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns.
10. Implement best practices for converting free trial users to paid customers, with a strong understanding of segmentation, targeting, and personalization.

Required Experience

1. Bachelor’s degree (or higher) in business or
   - related field.
2. 3-5+ years of marketing experience in B2B & B2C e
   Commerce, with a preference for subscription and global experience.
3. Detailed understanding of
   -
   - end e
   Commerce processes, including website infrastructure, content management, operations, and
   - facing functionality. Proven track record of developing and executing successful marketing strategies and campaigns.
4. Proficient in search traffic sources, marketing attribution tools, webinar technology and marketing automation platforms.
5. Strong analytical skills with the ability to interpret data, derive insights, and make
   - driven decisions.
6. Brings a strong work ethic; takes the initiative and think creatively to get the job done.
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively with
   - functional teams.
8. Strong
   - solving abilities, with a focus on innovation and continuous improvement.
9. Proficient with Google Analytics; VWO experience is ideal.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.

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