Growth Marketing Lead (B2B SaaS) Lisboa

Growth Marketing Lead (B2B SaaS)
Lisboa
Lisboa, Lisboa, Portugal

Job Overview

We are seeking an experienced,
- driven, and innovative Growth Marketing Lead to drive our customer acquisition strategies at Hi
Jiffy, a
- growth B2B Saa
S company providing
- edge AI solutions for the Hospitality sector.

In this pivotal role, you will blend expertise in growth marketing, performance marketing,
- based strategies, and customer engagement to achieve scalable and sustainable growth.

This position requires a
- on leader who excels at leveraging intent signals, orchestrating
- based campaigns, and optimising the use of advanced tools and analytics to accelerate revenue generation.

As the Growth Marketing Lead, you will play a critical role in shaping the customer journey, optimising the marketing tech stack, and ensuring alignment across Sales, Product, and Customer Success teams to deliver impactful and measurable results.

Key Responsibilities:

Growth Strategy:

• Develop and execute strategies for
  - scale automated multichannel engagement to drive customer acquisition and retention.
• Lead
  - based optimisation efforts by tracking buyer intent signals, conducting
  - based audience analysis to identify
  - potential conversion opportunities, and mapping out the buying committee and persona creation.
• Implement advanced Account-Based Marketing (ABM) strategies to orchestrate personalised, multichannel campaigns targeting
  - value accounts.
• Innovate and scale growth initiatives across various channels, leveraging insights from customer behaviour and market trends.

Account-Based Orchestration:

• Coordinate
  - functional alignment between Marketing, Sales, and Customer Success to enable tailored outreach and engagement with targeted accounts.
• Drive account segmentation and prioritisation based on predictive insights, buyer intent data, and historical performance.
• Design
  -
  - end
  - based journeys and orchestrate engagement through ABM tools (e. g. , Outreach, 6Sense, Amplemarket, Apollo, Zoom
  Info, Cognism).

Performance Marketing & Analytics

• Oversee paid advertising and acquisition campaigns across digital channels (e. g. , Google Ads, Linked
  In, etc. ) with a focus on driving
  - quality leads.
• Develop and optimise remarketing strategies to nurture leads and push them further down the funnel.
• Execute automated and personalised
  - nurturing campaigns, utilising sophisticated email outreach and engagement tools.
• Ensure marketing tech stack efficiency and scalability, leveraging tools such as Hub
  Spot, Zapier, and sales intelligence platforms for
  - driven decisions.
• Implement analytics frameworks to measure performance, attribute revenue impact, and optimise ROI. Develop dashboards and reports for stakeholders to ensure visibility and transparency.

Revenue Automation & Sales Intelligence

• Leverage revenue automation tools (e. g. , 6Sense, Outreach, Apollo, Amplemarket) and sales intelligence platforms (e. g. , Zoom
  Info, Cognism) for lead generation, contact database management, and campaign execution.
• Identify and deploy scalable solutions for buyer intent tracking and automation in outreach, ensuring sales and marketing efforts are aligned.
• Monitor and continuously optimise workflows using sales and marketing intelligence tools to ensure consistent pipeline growth and high conversion rates.

Requirements:

• Proven track record (7+ years) in growth marketing, performance marketing, or a similar role within a B2B Saa
  S environment.
• Expertise in ABM tools (Outreach, Amplemarket, Zoom
  Info, Cognism, 6Sense, Apollo) and marketing automation platforms like Hub
  Spot and Zapier. Strong proficiency in managing and optimising revenue automation and sales intelligence platforms.
• Deep understanding of automated multichannel engagement,
  - based marketing, and
  - based orchestration.
• Proficiency in
  - driven
  - making with a solid grasp of analytics, attribution models, and forecasting.
• Strong ability to synthesise buyer intent signals and market data to inform marketing strategies.
• Exceptional communication, leadership, and project management skills with the ability to collaborate across teams.
• Bachelor’s degree in Marketing, Business, or a related field.