Foods PH Category Strategy Manager – Core Channels Bragança

Foods PH Category Strategy Manager – Core Channels
Bragança
Bragança, Bragança, Portugal

Role Title: Foods PH Category Strategy Manager –Core Channels

Scope: Philippines

Location: BGC

Terms & Conditions: Full time

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

As the Category Strategy & Insights Manager for Core Channels, you will be responsible for driving category growth and strategic
- making across core retail channels for total foods, with a key focus on Lady’s Choice, Best Foods, and Knorr. You will develop
- driven strategies and execution plans tailored for the relevant channels. Your work will shape the category vision, shopper engagement, and retail execution in these dynamic and evolving channels.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Category Strategy & Channel Design

1. Develop a deep understanding of consumer needs and identify potential market disruptors.
2. Develop and implement a category growth strategy for proximity and emerging channels, leveraging
   - driven insights.
3. Define
   - specific category roles, growth levers, and competitive positioning for Lady’s Choice, Best Foods, and Knorr.
4. Build tailored
   -
   - market and execution models for traditional trade, specialty, and e
   Commerce platforms.

Shopper & Consumer Insights

1. Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in e
   Commerce.
2. Lead market research, data analytics, and shopper studies to drive
   - specific activation plans.
3. Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement.

Commercial Planning & Execution

1. Design and execute
   - focused promotional and activation plans to maximize category growth across traditional and digital platforms.
2. Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies.
3. Identify white space opportunities and innovation needs for Lady’s Choice, Best Foods, Knorr, and the total foods portfolio.

e
Commerce & Digital Acceleration

1. Develop
   - led strategies for growing online sales, ensuring
   - centric execution in e
   Commerce.
2. Collaborate with digital and e
   Commerce teams to optimize searchability, content, and online promotional strategies.
3. Leverage data analytics and performance tracking to enhance online visibility and conversion rates.

Stakeholder Collaboration & Capability Building

1. Work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution.
2. Partner with retailers, distributors, key account managers, and e
   Commerce platforms to drive
   - first thinking in negotiations.
3. Develop best practices, insights tools, and reporting frameworks to elevate
   - driven
   - making across all future channels.

Experiences & Qualifications

1. Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
2. Strong analytical and
   - solving skills, with expertise in data analytics, market research, and trends forecasting.
3. Experience working with proximity and emerging channels, including traditional trade, modern trade, and e
   Commerce.
4. Ability to translate insights into strategic execution plans and drive alignment across commercial teams.
5. Strong stakeholder management, influencing, and storytelling skills to engage
   - functional teams.

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.