Digital Marketing Specialist Porto

Digital Marketing Specialist
Porto
Porto, Porto District, Portugal

Join to apply for the Digital Marketing Specialist role at Rovo Group.

Base pay range

This range is provided by Rovo Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Job Summary

As a Digital Marketing Specialist at Rovo, you will play a key role in shaping and executing our digital marketing strategy. Reporting to the Head of Marketing, you will oversee all digital marketing efforts, including SEO/SEM, email marketing, social media management, display advertising, and website optimization. Your focus will be on driving brand awareness, customer engagement, and business growth through
- driven marketing campaigns.

Key Responsibilities

Digital Marketing Strategy & Execution

• Plan, execute, and manage all digital marketing activities, including SEO/SEM, email marketing, social media, and display advertising.
• Adjust digital marketing strategies as needed based on performance insights, segmentation data, and industry trends.
• Develop and maintain Rovo Group website and social media presence, ensuring alignment with brand messaging.
• Continuously review and refine brand messaging to maintain consistency across digital channels.

Performance Analysis & Optimization

• Track, measure, and report on the performance of digital marketing campaigns against key performance indicators (ROI, conversion rates, engagement metrics).
• Identify industry trends and insights to optimize budget allocation and campaign performance.
• Conduct experiments and A/B testing to improve conversion rates and customer engagement.
• Evaluate key website metrics, including traffic, audience behavior, and campaign effectiveness.

Collaboration & Communication

• Work closely with the Sales and Administration teams to brainstorm and implement creative growth strategies.
• Partner with external agencies and vendors to achieve digital marketing objectives.
• Ensure brand consistency across all internal and external communications.
• Develop
  - level and
  - specific communication strategies to engage stakeholders and enhance Rovo’s external image.
• Provide internal teams with brand guidelines and marketing support to maintain a cohesive brand presence.

Preferred Qualifications (Must-have/Nice-to-have)

Must-Have

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• 3 to 5 years of proven experience in digital marketing, brand management, internal communications, and market research.
• Strong knowledge of SEO/SEM, social media management, email marketing, and website analytics.
• Ability to analyze and optimize digital marketing campaigns based on data insights.
• Fluency in English, with excellent written and verbal communication skills.

Nice-to-Have

• Experience working with marketing automation tools such as Hub
  Spot.
• Familiarity with
  - commerce platforms like Shopify.
• Strategic thinking with a proactive and autonomous work style.
• Ability to thrive in a
  - paced, evolving environment.

Benefits & Working Conditions

• Travel budget for client meetings and market development.
• Health insurance coverage.
• Flexible work schedules that promote
  - life balance.
• Generous allocation of 26 vacation days per year.
• Collaborative and supportive work environment.
• Opportunity for professional growth and development.
• Modern and
  - equipped office space in a convenient location.

About us

As one of the leading agencies in Portugal, our reputation for excellence is a testament to our philosophy of pushing the boundaries in textile sourcing and production. Over the years, we have brought our expertise and industry insight to 150+ apparel, fashion, and luxury clients, working exclusively with factories that share our ethos of transparency, quality, and environmental responsibility. We believe that exceptional products require not only a deep understanding of the industry, but also an unwavering dedication to constant improvement and innovation. That's why we approach every project by leveraging our extensive network of suppliers to explore and adopt new trends in manufacturing, technology, and sustainability. We are committed to minimising our environmental impact, supporting ethical practices, and promoting positive social change to create a more inspiring future for all.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion