Casino Content Writer Lisboa

Casino Content Writer
Lisboa
Lisboa, Portugal

Job Summary:
The Casino Content Writer is responsible for creating
- quality, engaging, and
- driven content across multiple platforms. This includes CRM communications, SEO-optimized articles, and customer support messaging. The role supports key departments such as CRM, VIP, SEO, and Player Support, ensuring all written content aligns with the brand's tone, voice, and marketing objectives. The ideal candidate is a skilled writer with expertise in online casino terminology, promotions, and player engagement strategies.

Key Responsibilities:

CRM & VIP Content (Promotional & Retention-Focused)

• Write engaging promotional content for CRM campaigns, including emails, promo pages, and other channels.
• Develop compelling copy for casino promotions, free spins incentives, deposit offers, loyalty rewards, tournaments, and game launches.
• Create VIP-specific communications, including personalized messages for
  - value players, exclusive offers, event invites, and retention campaigns.
• Collaborate with the CRM team to ensure clear, impactful, and
  - oriented campaign messaging.

Casino Blog & SEO Content

• Research and write
  - ranking blog posts for the casino portal with SEO optimization and keyword integration.
• Produce
  - researched static page content for the SEO team on key casino topics, game guides, payment methods, and responsible gambling.
• Conduct competitor research and keyword analysis to ensure content ranks well and attracts organic traffic.

Player Support Content & Brand Alignment

• Maintain a consistent tone for all helpdesk articles, FAQs, and support content to address player concerns effectively.
• Craft Trustpilot responses, player support templates, and Discord ticket replies that reflect the brand’s voice and enhance the customer experience.
• Collaborate with the Player Support team to refine
  - written agent responses for clarity, professionalism, and engagement.

Essential Skills & Qualifications:

• Proven experience in i
  Gaming content writing, specifically for online casinos.
• Strong knowledge of casino promotions, bonus structures, and player engagement strategies.
• Expertise in writing for diverse formats and audiences, including promotional emails, SEO-driven articles, and customer support messaging.
• In-depth understanding of SEO best practices, keyword research, and competitor analysis.
• Exceptional writing and editing skills focused on clarity, engagement, and conversion.
• Strong collaboration skills to work effectively across CRM, VIP, SEO, and Player Support departments.
• Ability to manage multiple projects and meet deadlines in a
  - paced environment.

Why This Role?
This role is ideal for someone passionate about
- focused writing, understands player behavior, and thrives on creating engaging,
- quality content that drives both retention and acquisition.